So Facebook has just launched #hashtags, whether you think this is a positive or negative move they are here to stay.   They have not been fully rolled out yet so don’t worry if you have started using them and they are not working. Want to know more. Here are the top 3 questions being asked: [...]
You’re here because you’ve already read the first part of this guide. By now, you’ll have focused on setting up your account and getting an overall feel for what you want to achieve using this powerful tool. And you’ve finally got around to ensuring your profile is 100% completed. You’ll hopefully have discussed the role [...]
Since its launch in 2003 LinkedIn has become the largest professional network and is an excellent way for business to business networking.  But are you using it to generate leads? From out-of-date profiles to unclear strategy, people have been misusing LinkedIn longer than they’ve been using it. Here’s our advice on getting it to work [...]
If you’re sick of listening to me at this stage, not to worry!  This week, I’ll be taking my inspiration from all over the world and finding articles which I know you’ll want to read.  See below for my top 5 from the online marketing world so far in August 2012 1. I am a big fan [...]
As the latest social media star pupil, Pinterest has been gaining popularity steadily and looks set to confirm this status as the fastest growing social media platform of 2012. Think of a virtual pin board where users pin items of interest and make a real connection with someone else who may well share the same [...]
The arrival of social media has heralded a change in how we view our customers online. Social media platforms now offer the facility to cement your relationship with clients and customers. These applications give businesses an opportunity to lay the groundwork for repeat business. We have found that there is a five step plan any [...]
Facebook is making some great changes recently – one of the most recent and possibly the one that will have the biggest impact is where you can allow people to subscribe to posts that you share publicly through your personal profile account. You may have noticed that when you are posting to Facebook you can [...]
I work a lot with the tourism sector and find that smaller properties like B&B’s are finding it increasingly difficult to increase their Facebook connections (likes). Here are some tips that may help (some of the tips are generic and could be used by any business): Promote your Facebook page in the rooms. Consider placing a [...]
After a long wait, Facebook deals is finally here -  it is currently being tested with some of the leading brands A|Wear, AXA, Champion, Guinness Storehouse, Insomnia, Meteor, Milano and SuperValu.   Facebook Deals means that (when out of the test stage) you will be able to offer freebies and discounts to people who check into your business using [...]
I wrote a post on QR codes last September, What are QR Codes and how to use them and I am surprised that so few businesses are using them in Ireland.  In the last few weeks I have been noting where they have been popping up e.g. the lid on butter pot, magazine articles, TV [...]
If Tourism is your business, you know all about seasonality and planning. In high season, you donâ€[...]
Read more »In the first part of this article, we looked at the initial considerations when it comes to hiring [...]
Read more »“I just want to say a big thank you for your presentation at the Fáilte Ireland Training for Marketing Interns last week. I attended a good few conferences and talks on Social Media and e-marketing before, but I must say your one was the one I found the most interesting and informative so far! I thought I knew a bit on the subject before, so wrong ha ha ha!:-)”
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