In the first part of this article, we looked at the initial considerations when it comes to hiring a web developer or development agency. Issues such as internal management, industry expertise and the value of a solid CMS were all covered in part one. We’ll complete our assessment now and analyse five more vital issues [...]
It’s January and if you’re considering a redesign of your website, you’re not alone. A lot of people use January to plan their website revamp. This is not a straightforward task and it often includes writing their brief, trawling through tenders and awarding the project. Picking the provider is the hard part. In the following [...]
Since its launch in 2003 LinkedIn has become the largest professional network and is an excellent way for business to business networking. But are you using it to generate leads? From out-of-date profiles to unclear strategy, people have been misusing LinkedIn longer than they’ve been using it. Here’s our advice on getting it to work [...]
We’ve got a new toy in the office. Mouseflow is a new tool that allows you to see what your users are doing on your site. From capturing videos of their mouse movements to generating heatmaps, we’re talking the real nitty-gritty here. We’re excited about this one… Now you can see what visitors do inside [...]
It’s no secret that creating quality web content is the secret to running a good website. If you’re looking at your analytics or web numbers and wondering why people are not spending much time on your site or indeed are taking one look at your home page and running – then you have a problem. [...]
Hi folks Just a brief note to let you know about my slight shift in direction. I’m rebranding Dynamic Web Marketing to Be Dynamic. I’ve chosen to focus on training people in both groups and one-to-one on SEO, social media and online marketing techniques and practice. I’ve always thought that helping people directly to help [...]
I’m a fan of outsourcing. If there’s something I can’t do or I know someone can do better than me, I’ll always outsource it to a specialist. From tax returns to a car valet, I call the experts and am happy to pay for a quality service. The realisation has hit many SMEs in the [...]
If you’re sick of listening to me at this stage, not to worry! This week, I’ll be taking my inspiration from all over the world and finding articles which I know you’ll want to read. See below for my top 5 from the online marketing world so far in August 2012 1. I am a big fan [...]
If you own, run or manage a hotel, you don’t need me to tell you business is tough. There is probably no other industry sector that fights it out on the online battle field more than hotels and hospitality providers. For the hotel, the Internet is the marketplace and the industry has been revolutionised by [...]
A small flaw in Facebook’s new schedule post feature is that users cannot find it. So here are the steps to schedueling your Facebook posts. Posts must be scheduled at least 10minutes before you want them to post. Step 1: Click into the status box (What’s on your mind?) Step 2: Click on the clock [...]
“Sandra worked with us in itsa on our Website optimisation as part of the Failte Ireland Web Checkers programme. She helped to demistify the whole process of SEO and made some great suggestions on how to improve our website which lead to a huge improvement in our google ranking within a very short space of time. Sandra was a pleasure to work with and her no-nonsense approach made the task of optimising our site easier than we could have imagined” — Susan Reid, Itsa Bagel Ltd (LinkedIn Recommendation)
