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Do you manage your companies’ social media? Are you finding it hard to find the time to update Facebook, Twitter, and LinkedIn? Did you know that the average office worker is interrupted by co-workers, emails or phone calls every 11 minutes and it takes the same time to re-focus? Does this happen to you?
Millions of people each day use social media to interact with companies, friends and family and by interacting with them you are influencing where they spend their time and money. Here are some tips to try easy the pain:
- Use applications like Tweet Deck and Hootsuite to schedule your posts. Take an hour a week and schedule the most important posts. You will always know special offers and event details ahead of time, so ensure that you have them scheduled well in advance.
- Want to cut out the interruptions? Why not start work 1 hour early, one day a week. I can already hear you all screaming at the computers as you read this, saying things like, it’s easier said than done, I cannot get up any earlier etc etc, but I tell you it really helps. You will get so much more done when there are no interruptions and it may take less time than you thought so maybe you only need to get up 30mins early next week.
- Make it count – find the right time of day. Analyse when your connections / followers are online. If they are online at 5pm then ensure that your posts go out at 5pm. If they go out earlier they will get lost in amongst all the other posts from companies, friends and family. If you are timing it better and getting better interaction and results you may find that you don’t need to update your pages quite so often.
- Focus on the social media sites that your existing or potential clients use. All too often I meet people who are active on all the major social media websites, just because. Why not find out which ones your clients are most active on and focus on these. Better to use 2 well than 6 badly.
- Remember to sync your accounts together; this means that your Facebook posts can feed into Twitter. Twitter into LinkedIn etc. This will reduce the amount of work needed, but be careful to ensure that this works with your strategy. If you are targeting different sectors on different social media sites this will not work as the information needs may be different.