Facebook is making some great changes recently – one of the most recent and possibly the one that will have the biggest impact is where you can allow people to subscribe to posts that you share publicly through your personal profile account.  You may have noticed that when you are posting to Facebook you can now decide to share it publicly, with friends or customise who sees it. 

Allowing people to subscribe means that posts from your personal account can reach a larger audience.  So how do you activate the “Subscribe” button.  It’s easy, log into your personal profile, on the left just under your profile picture you will see a new link called Subscriptions. Click on that and you will see a button at the top to Allow Subscribers.  Below that you will see who you have subscribed to.

 

 This is ideal for those who don’t want to have both a business page and personal page and would like to reach a larger audience through their personal page. If your goal is to represent your business or brand on Facebook I recommend that you set up a separate business fan page.

You can have unlimited subscribers but you can only subscribe to 5,000 peoples updates.  

 A good move by Facebook, have you activated your Subscribe button yet?  Got many subscribers?