Google’s new +1 button is currently being rolled out on Google.com so it will be a while before we see it on Google.ie (most people’s default in Ireland).  When it comes you will be able to see the +1 beside the search engine listing, this allows people to see the content/listings you recommend but also you will be able to see what other people are recommending.   So no matter what you are looking for or selling, if people endorse it by clicking +1 it will make your listings stand out and more relevant to the user. Google have said in a recent blog post that the +1 ” will be one of many signals we use to calculate organic search ranking”.    This move is good as it will ensure that content with value gets the traffic it deserves.

To +1 listings you will have to set up a public profile and a new tab will store all the sites that you +1 making it really easy to find that great web page you were on last week.   Google are also rolling out a +1 button for your website so people can +1 the page/content while they are on it.

So what now, if you dont have content that people will want to +1 you need to start creating it.  This button will be powerful and will play a big part in people’s decision making process when choosing the listing they click on, it will also impact your search engine position so it cannot be ignored.

For more information read http://adwords.blogspot.com/2011/03/1-button-adwords.html and http://www.google.com/+1/button/