We’ve got a new toy in the office. Mouseflow is a new tool that allows you to see what your users are doing on your site. From capturing videos of their mouse movements to generating heatmaps, we’re talking the real nitty-gritty here. We’re excited about this one… Now you can see what visitors do inside [...]
The reluctance of some SMEs to deliver their message effectively can lead to confusion and low conversions from their target audience. Marketing professionals regularly refer to the importance of ‘message’ but what does it actually mean and why is the impact for getting it wrong so serious? The message should be the first thing any [...]
Having a website is now as important as having a phone number. But why have a website that is not promoting action. You need to tell the visitor what you want them to do, don’t assume they know where to go next. Here are some tips on helping you strengthen your call to actions: 1. [...]
If Tourism is your business, you know all about seasonality and planning. In high season, you donâ€[...]
Read more »In the first part of this article, we looked at the initial considerations when it comes to hiring [...]
Read more »“Sandra worked with us in itsa on our Website optimisation as part of the Failte Ireland Web Checkers programme. She helped to demistify the whole process of SEO and made some great suggestions on how to improve our website which lead to a huge improvement in our google ranking within a very short space of time. Sandra was a pleasure to work with and her no-nonsense approach made the task of optimising our site easier than we could have imagined”
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