Effective Email Marketing
Cost effective email marketing communication
Did you know that it can cost you up to 8 times more to get a new customer than to keep an existing customer. Existing customers can spend nearly twice as much as a new customer.
Email marketing is one of the oldest and most cost effective ways to communicate and generating sales and leads. We will help you to understand how to use email marketing for customer retention, build new customer database and increase your sales and leads. The following are all important areas in email marketing and we will help you to get to grips with all areas of email marketing from the set up, to sending and analysing your results.
Areas we cover include:
- choosing the right email marketing platform for your needs and budget
- writing engaging subject lines and effective email marketing content
- choosing the right details for your “from field”
- what clear call to actions to include
- what layout to use for optimum impact and branding
- ensure you are complying with data protection legislation
Our effective email marketing training and consultancy include onsite session where we will:
- set up professional e-newsletter template with you
- evaluation on your existing e-newsletters
- give you advice and tips on how to write effective e-newsletters
- analyzing your reports and your conversions and advise on key changes that should be made to ensure a better return on future newsletters
- advise on creating interest categories
- advice on data protection & the importance of permission based marketing
- writing content for your newsletter with you
- email marketing training workshops also provided. Always tailored to your needs.
Talk to us today about your needs and we will develop a tailored email marketing programme that suits your specific requirements. Email us or call 062 67054.
Just wanted to drop you a short email to say thank you so much for a brillant mentoring session last week. My head was reeling with info when I came out from you,which was just what I needed. With my hand on my heart you were the best mentor I had that day – it was like getting a massive shot of caffeine for my business.Caitriona Ellis