Facebook Training for Small Businesses

Learn how to turn your Facebook fans into loyal, regular customers and brand advocates.

Facebook Training for Small Businesses

Do you want to know how to use Facebook successfully in your small business? Do you want to know how to turn your Facebook fans into brand advocates and loyal, regular customers?

Call now to arrange one to one or group training with us and learn how to use Facebook effectively in your business.  Choose from our Beginners Facebook Training Workshops and Advanced Facebook Training Workshops.

Talk to us today on 062 67054, 087 8348279 or email us

Why use Facebook in your business?

Facebook is the most popular social media platform with over 2.4 million Irish accounts and over 1.4 billion worldwide. Social networking is the number one activity on the web so it is vital that it is used effectively to help promote a business, brand, product and/or service. Social media platforms are excellent for driving sales but it is important that you set your objectives, goals/targets and you track your success.

All workshops are tailored to your needs but here is a sample of modules and areas covered:

Beginners Facebook Training Workshops

  • An introduction to Facebook and how it differ from other social media platforms
  • Profile vs. pages – how they differ and the importance of choosing the correct page type
  • Creating a Facebook strategy for your business and have the knowledge and tools to implement your strategy
  • The importance of being social and engaging and methods of how to achieve this successful
  • Building a strong community using Facebook and lasting relationships with new and existing customers
  • Setting up a business page – step by step walk through how to set up a business page and the key features
  • Facebook insights – how to access and analyse page insights to improve page success and engagement
  • Creating  a Facebook strategy for your business and have the knowledge and tools to implement it
  • Relevant case studies showcasing business using Facebook successfully

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Advanced Facebook Training Workshops

  • Understanding how to use Facebook for customer relationship marketing
  • 5 guiding principles and how each affects your Facebook strategy and activity
  • Building a strong community using Facebook and lasting relationships with new and existing customersSave
  • Creating a Facebook strategy for your business and have the knowledge and tools to implement your strategy
  • Features: a look at advanced features like gating posts, targeting posts according to age, gender etc
  • Customisation and branding: how to ensure brand consistency and customise the cover image, profile image and app thumbnails
  • Promotions and Competitions: understand Facebook promotion guidelines and using third party applications to run competitions. Getting hands on experience using competition apps.
  • Facebook advertising: setting up and running an effective Facebook advertising campaign
  • Facebook insights – how to access and analyse page insights to improve page success and engagement
  • Integrating other applications to enhance your user experience e.g. running fan only promotions, integrating YouTube channel and blog.
  • Introduction to Hootsuite an online platforms facilitate easy management of your social media activity from one platform.
  • Case studies: showcasing businesses successfully using Facebook to build their business

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All workshops are tailored to your needs. The above are examples of the modules that can be covered.

Get In Touch

Call us today to arrange your Facebook Training on 087 8348279 | 062 67054
or email us  for some advice or assistance.

Email Us Today

The workshop was brilliant and Sandra is an inspiring, creative and very seasoned presenter. We really enjoyed the day, and took away plenty of useful information. Hopefully we will get another opportunity to attend one of her workshops in the future.

Chris

Sales & Marketing Manager