Social Media in Business
How? Why? When? Where? Which one?
Thinking of using social media in business? Unsure where to start? The first things you need to do it ask yourself what is your reason for using it, what is your strategy? Don’t launch into using them without knowing who you are targeting and what you want to achieve. Are you trying to increase brand awareness, increased sales, customer service….?
Social Media like Twitter, Facebook, LinkedIn, Pinterest and Foursquare are the latest craze on-line and millions of people use them every day all over the world to interact with friends, family, colleagues and business prospects.
Questions to ask yourself before taking the plunge into using Social Media in Business:
- Are my customers using these sites and how are they using them?
- Do I have the necessary skills and time?
- How will I get my return on investment?
- What is my strategy for using social media?
The good news is that it does not have to be as much work as you think, the biggest job is identifying your strategy and setting up the accounts and there is more good news, there are lots of apps and online tools to make your life that bit easier.
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I just want to say a big thank you for your presentation at the Fáilte Ireland Training for Marketing Interns last week. I attended a good few conferences and talks on Social Media and e-marketing before, but I must say your one was the one I found the most interesting and informative so far! I thought I knew a bit on the subject before, I was so wrong.Karolina