Tailored In-house Digital Marketing & AI Training for Businesses
Empower your team with the skills, knowledge and confidence to take your digital marketing to the next level.
Every business is different, so why settle for a one-size-fits-all training programme? With over 24 years of digital marketing experience, I develop and deliver practical, tailored training programmes designed around your business, your team and your objectives.
Whether you want to upskill your marketing team, introduce AI into your business, improve your online visibility or get better results from your advertising, I’ll work with you to create a programme that delivers real value.
Choose from the training areas below, or mix and match topics to create a programme that meets your specific needs.
Practical training. Real-world examples. Skills your team can put into action straight away.
AI for Business and Marketing Training
Is your business making the most of AI, or are you unsure where to start?
AI has the potential to transform how your business operates, from saving time on everyday tasks to improving marketing, content creation and customer communications.
My tailored AI training programmes empower your team to use tools such as ChatGPT, Microsoft Copilot, Gemini and Claude with confidence.
Learn how to write effective prompts, create better content, streamline workflows, improve productivity and use AI responsibly. We’ll focus on practical applications relevant to your business, with hands-on exercises your team can put into action immediately.
Whether you’re completely new to AI or looking to build on existing skills, the training is tailored to your team and how they work.
Social Media Marketing Training
Are you spending time on social media but not seeing the results you want?
Learn how to make social media work harder for your business, without wasting time on platforms or content that don’t deliver results.
My tailored training covers Facebook, Instagram, LinkedIn, TikTok and other relevant platforms, helping your team understand what works, how algorithms influence visibility and how to create content that connects with your target audience.
From developing a content strategy and creating engaging Reels to building communities and measuring performance, I’ll empower your team with the skills to manage your social media more effectively.
The focus is on doing the right things well, not trying to do everything.
Social Media Advertising Training
Are your social media ads delivering results, or simply using up your budget?
Learn how to plan, create and manage effective advertising campaigns across platforms such as Facebook, Instagram, LinkedIn and TikTok.
I’ll show your team how to reach the right audience, develop compelling advertising content and use targeting, remarketing and campaign objectives effectively.
We’ll explore how advertising supports each stage of the customer journey, from building awareness to generating leads and sales.
Your team will gain practical skills in campaign setup, budget management, tracking and optimisation, helping you make smarter advertising decisions and improve your return on investment.
SEO, AEO & GEO Training – Get Found in Search and AI
Is your business visible when potential customers search for what you offer?
Search is evolving, and businesses need to think beyond traditional Google rankings.
My tailored training helps your team understand Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), and how they work together to improve online visibility.
Learn how to research keywords and customer questions, optimise website content, improve technical SEO and create content that search engines and AI tools can understand.
We’ll also explore how tools such as ChatGPT and Google’s AI-powered search experiences are changing the way customers discover and research businesses.
Your team will leave with practical actions to improve your website’s visibility and attract more relevant traffic.
Email Marketing and Automation Training
Are you making the most of one of your most valuable marketing assets – your email list?
Email marketing remains a powerful way to build customer relationships, generate repeat business and increase sales.
Learn how to grow and manage your email list, create engaging campaigns, segment your audience and use automation to deliver the right message at the right time.
Training can cover platforms such as Mailchimp, email campaign planning, automated customer journeys, GDPR considerations and performance measurement.
I’ll help your team develop a practical email marketing strategy that supports your wider business objectives, from converting new leads to encouraging customers to return.
Google Ads and Online Advertising Training
Want to make your advertising budget work harder for your business?
Learn how to plan, create and optimise Google Ads campaigns that reach potential customers at different stages of their buying journey.
Training can cover Google Search, Display, YouTube and remarketing campaigns, helping your team understand which advertising options are right for your business.
We’ll explore keyword research, audience targeting, advertising budgets, campaign structure, conversion tracking and performance optimisation.
The aim is to empower your team to make informed advertising decisions, reduce wasted spend and generate more valuable leads, enquiries and sales.
Website Optimisation and Website Planning Training
Is your website doing its job, or are you losing potential customers along the way?
Your website should do more than look good. It should provide a positive user experience, build trust and encourage visitors to take action.
Learn how to assess and improve your website’s usability, navigation, content, accessibility and conversion performance.
Whether you’re planning a new website, redesigning an existing one or looking to improve conversions, I’ll help your team understand what makes an effective business website.
Training can also cover writing website briefs, working with developers, using AI to support content creation and improving your website for both traditional and AI-powered search.
Digital Marketing Analytics and Performance Training
Do you know which of your digital marketing activities are actually delivering results?
Understanding your data is essential to making better marketing decisions and getting the most from your time and budget.
Learn how to use tools such as Google Analytics 4, Google Search Console and advertising platform analytics to measure website traffic, customer behaviour, conversions and campaign performance.
I’ll show your team how to identify the metrics that matter, interpret reports and turn data into practical actions.
The goal is to move beyond collecting numbers and start using meaningful insights to improve your digital marketing performance.
Get In Touch
Let’s Create a Training Programme That Works for Your Business
Not sure where to start? That’s absolutely fine.
Whether you have one area you want to focus on or several skills you’d like to develop across your team, we can put together a tailored training programme that works for you.
Training can be delivered online or in person, at a level that suits your team’s existing knowledge and experience.
Let’s have a chat about what your business needs.
Call me, Sandra on 087 8348279 or get in touch to discuss your training requirements.