Tailored One-to-One SEO Training

Receive one-to-one personalised SEO training for your business.  The sessions are a blend of consultancy and training and are completed via Zoom.

The key output of the one-to-one training is to provide you with the skills, tools and knowledge to be able to implement, manage and measure your website SEO.  The training is fully tailored to your needs. 

Book your one-to-one SEO training today; it is your first step to:

  • understanding how search engines like Google work.
  • demystifying all the SEO myths and knowing what is fact and what is fiction
  • understanding why your website is not achieving a high ranking
  • being able to complete the main components of an SEO project:  on-page SEO, off-page SEO, technical SEO and local SEO
  • knowing what you need to do to improve your search engine performance and improve the quality of the traffic to your website. It is not about getting the masses to visit your website but about getting your ideal customer to visit your website and to take action when they are there.
  • being able to communicate more effectively with your web team.

Get tips and advice from me (Sandra Hennessy).  I am an experienced SEO trainer and service provider. I have provided SEO services, consultancy and training for over 20 years and I will give you tips and advice on proven SEO techniques. I will break down the jargon and deliver a technical subject in a non-technical way.

The sessions are extremely practical, and we will implement some of your website SEO during the sessions. You will also be sent an action plan which will identify what you have completed and what needs to be completed by you and/or your web team.

The number of one-to-one SEO training sessions required will vary. It will depend on your initial SEO skillset, the size of the business and the resources available to you. 

Want to talk to me before making your final decision?  Please email me at shennessy@bedynamic.ie or register your interest via the enquiry. 




In your one-to-one SEO training you will: 

  • Audit your website SEO and be sent a list of actions after each session that you will have the skills to implement. Unlimited, free email support is provided to all clients – both past and current. 
  • Understand that SEO is a mix of technical and marketing skills.
  • You will have access to a range of free and low cost-tools to help with the planning, implementation and measuring of your SEO project. 
  • Be able to communicate effectively with your web team. 

In the SEO training sessions, we will start at the very beginning and work our way through each element of SEO, starting with understanding how Google ranks websites. Did you know that every action the user takes (click-through rate, time on page etc) sends signals to the search engine about the relevance of your website to the search that has been completed?

I will explain what factors are taken into account when Google is ranking a website, how and why you should always focus on the user when creating content and why it is important that there is a nice balance between writing for your customer and writing for Google. 

We will then move on to planning and implementing your website SEO. Actions plans will be sent to you via email after each session. 

As part of the SEO training, we will also review your Google Analytics and Google Search Console.  Ensuring they are set up correctly and deciding on key metrics to measure. 

Want to talk to me before making your final decision?  Please email me at shennessy@bedynamic.ie or register your interest via the enquiry. 


I recently attended an SEO Bootcamp [2022] given by Sandra Hennessy of Be Dynamic. This was very informative and I came away from the day with a list of actions that I have to implement to improve my website’s SEO! It was a very interactive course with Sandra taking a close look at all our websites, reviewing them all with various SEO tests and advising how we could improve. I knew a small bit about SEO before but am much more confident about it now. The content of the course was well structured and the techniques used by Sandra were very well explained and easy to follow. And Sandra dealt with all our questions in her stride! All in all an extremely useful and practical session! I will now be confident in applying what I learned to my website and where I can’t, I now understand what (and why!) I should be asking my web developers to do!
Feargal c/o The Ennis Bookshop

“Really enjoyed the course. Sandra was really helpful in explaining SEO tools and techniques. Would definitely recommend”
Ciara Brennan, Hewlett Packard

“I wanted to thank you for the SEO Bootcamp last week – I found it incredibly informative, and although I left with a VERY long list of things to look into/deal with, it was certainly worth it.”
Emily Manning, Editor Mykidstime

“Thanks for the great course yesterday. [We] had a chance this morning to review it. We appreciated the real guidelines and tools that you gave us to analyse our current position and improve on it. We have been able to put together a strategy specific to our requirements and focus on the changes that we need to implement over time. I can see how the SEO fits in with the global picture of branding and customer conversions, and how to check on the performance as a result. It is also reassuring to know that we can check in with you in the future if we have any specific queries. Again many thanks. ”
Jennifer Ritchie, Timeless Sash Windows

“…really insightful day at the Bootcamp. The content was excellent – albeit a lot to take in! and the delivery was fab too.”
Susan Crowe, SmarterHomeStore.com

“Sandra – thanks for a very helpful and insightful training session. Your knowledge, dedication and expertise was evident in the course content and was much appreciated.”   Liam Phelan – MID Glassfibre Supplies Ltd

“It was a pleasure meeting you and l really enjoyed the SEO Bootcamp, learnt so much from it. You were absolutely great.” Tanzeela

“Just wanted to compliment you on the presentation you delivered on local search for Failte Ireland. Content was excellent and delivery on point”   Majella Freelance Marketing Professional

“Sandra has a wealth of knowledge and all the tools when it came to helping us improve our google ranking. From ensuring our sitemap was correctly uploaded on our webmaster tools to identifying simple fixes on our site, Sandra has been very helpful and inspires confidence in her ability to break through the jargon that is google. We would recommend Sandra in BeDynamic to any one of our partners and clients. Also would suggest attending one of her Bootcamp courses.”
Claire Grace, New Business Development Manager, Waterford Stanley Ltd part of the AGA Rangemaster Group

“Sandra was an excellent lecturer at the Digital Marketing Institute (DMI) at Ireland, sharing all her knowledge in the SEO field. She fulfilled all my expectations and lead me to find out how big this field is! She is an expert!”
Fabian Alvarez Rebage, DMI Student – LinkedIn Recommendation

“I had the pleasure of meeting Sandra who was our lecturer for the SEO module at the Digital Marketing Institute’s Postgraduate Diploma in Digital Marketing.  Sandra impressed all of us with her energetic style, in-depth knowledge, and engaging material, which held our interest and encouraged our enthusiasm for the subject….”
Róisín Milmoe, DMI Student – LinkedIn Recommendation

“…..Feedback is always positive – she is she’s a great presenter, very engaging and very knowledgeable. Sandra is a popular trainer and consistently receives superb feedback from students. She is very organised and efficient, working well within sometimes exacting deadlines…”
Anthony Quigley, DMI Founder

“Sandra worked with us in itsa on our Website optimisation as part of the Failte Ireland Web Checkers programme. She helped to demistify the whole process of SEO and made some great suggestions on how to improve our website which lead to a huge improvement in our google ranking within a very short space of time…”
Susan Reid, itsa.ie

“Hi Sandra, thanks for a super lecture, SEO was an area that as quiet confusing to me from previous classes, You managed to deliver the concept and examples in a clear manner, and there was not “jargon stuffing” that made it confusing! ”
Shane DMI Student.



About me Sandra Hennessy,  your SEO Trainer

I have worked in SEO since 2002 and I am a successful SEO practitioner and trainer. I believe it is important that I am a practitioner as this allows me to bring you real examples of similar-sized businesses that have implemented my recommendations and seen real results.

 I am proud to have delivered SEO training and lectures for a large range of clients including:Sandra Hennessy Digital Marketing & SEO Trainer

  • Company in-house training for many private clients from 2012 – 2022.
  • Several successful SEO Bootcamps from 2015 to 2022 (I took a break due to COVID and delivered similar courses online during the peak of COVID lockdowns)
  • Lecturing Irish Times Diploma in Digital Marketing – SEO modules, Email Marketing & Social Media
  • Cork Chamber Skillnet – 4-week digital marketing programme
  • Digital Marketing Module of Certificate in SME Management Marketing and Sales with Griffith College and ISME
  • In-house company training for Irish Times Training
  • LEO Kilkenny, LEO South Dublin, LEO Laois, LEO Tipperary, LEO Waterford & LEO Cork City – SEO and digital marketing training programmes for SMEs
  • Training with a range of Skillnets and Rural Development Companies.
  • Mentoring Enterprise Ireland clients
  • Lecturing for Digital Marketing Institute Diploma and Post Grad in Digital Marketing – SEO modules
  • Speaker Sunday Business Post SEO Masterclass
  • Speaker ISME Masterclass – Improve Your Online Presence
  • In-house company training with private clients
  • One-to-one mentoring, consultancy and training
  • SEO service – successfully implementing SEO campaigns for SMEs throughout Ireland since 2002

Want to talk to me before making your final decision?  Please email me at shennessy@bedynamic.ie or register your interest via the enquiry. 


Tailored SEO Training - Register Your Interest
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A recent client SEO project resulted in:
  • Keywords improved 83% 83%
  • Keywords listed on page 1 68% 68%
  • In initial 3 months their impressions & clicks increased by up to 50% 50%

  • Sandra is a wealth of knowledge and her passion and experience in this area really shows during her courses. I would highly recommend any business doing a course with... read more

    Andree Walkin Avatar Andree Walkin
    May 26, 2022

    This morning I had the privilege to attend Sandra's E-commerce SEO Masterclass. This was the second time I have attended Sandra's classes. First and foremost, she is an... read more

    M F Avatar M F
    August 6, 2021

    I thoroughly enjoyed the class with Sandra. She delivers loads of useful information with clarity and takes the time to answer participants questions. I would recommend the course and would... read more

    Woodlands Health-Centre Avatar Woodlands Health-Centre
    May 23, 2022
  • Thanks Sandra for an excellent session. I found it very interesting.I would highly recommend you to anyone who needs help with SEO, social media and marketing. Thanks again. Maria

    Maria O'Dwyer Avatar Maria O'Dwyer
    March 29, 2021

    Sandra was really helpful in guiding me through my SEO upgrades on my website. She has a vast knowledge of everything to do with online marketing and I am looking... read more

    Be Outdoors Avatar Be Outdoors
    September 28, 2022

    Thank you very much Sandra for a great insight into E-Commerce SEO and its implementation for my website.... Great Course - Highly Recommend - Terry - Hilltoptreks.

    Terry Lambert Avatar Terry Lambert
    March 19, 2021
  • An SEO workshop with Sandra is a valuable way to not only improve your skills but to also learn new things in a fun, inclusive and safe environment. My SEO... read more

    Redmond Photography Avatar Redmond Photography
    January 25, 2023

    I attended an introductory SEO "workshop", an area I used to know a lot about, but haven't been involved in for some years. It was wide-ranging with useful tools and... read more

    Imogen Bertin Avatar Imogen Bertin
    March 24, 2021

    I have attended a number of training sessions with Sandra over the last few months through Tipperary Local Enterprise Office. I have found them all very beneficial. I now understand... read more

    Louise Walsh Avatar Louise Walsh
    April 13, 2021
  • Thank you Sandra for all your tips and advice, I learned on your SEO masterclass. I now have a much better understanding of where to start improving my website. This... read more

    Moira O'Toole Avatar Moira O'Toole
    April 15, 2022

    SEO training with Sandra was excellent. Sandra packs a lot of information into a short time period making great use of everyone's time. The organisation and follow up... read more

    Frances O'Reilly Avatar Frances O'Reilly
    March 24, 2021

    Sandra delivers training in a manner that is easy to stay engaged, I hear her voice when I am putting training into practice. Looking forward to attending more of... read more

    Natasha Connolly Avatar Natasha Connolly
    July 5, 2022
  • I recently attended a SEO Bootcamp given by Sandra Hennessy of Be Dynamic. This was a very informative bootcamp and I came away from the day with a list of... read more

    Feargal O Dulaing Avatar Feargal O Dulaing
    May 25, 2022

    very informative and well delivered!

    Simona Herbaj Avatar Simona Herbaj
    April 15, 2022

    Really enjoyed the morning online group session with Sandra- it’s not something I’m used to and Sandra made it easy and very informative - I will certainly be... read more

    Ryan Design Boutuque Avatar Ryan Design Boutuque
    March 24, 2021
  • I've just finished group training with Sandra on SEO and it was fantastic...I learned so much about how to make our website better and look forward to putting all our... read more

    Conor Kerley Avatar Conor Kerley
    June 25, 2021

    Having attended two courses to date, Sandra has a great way of making very technical details understandable and also showing the value of how small changes can have a big... read more

    The Laughing Nellie Avatar The Laughing Nellie
    June 25, 2021

    I hired Sandra Hennessy of Be Dynamic to provide SEO consultancy for my new website. Through a series of one-to-one consultations, she patiently walked me through the steps that optimise... read more

    Fiona Ashe Avatar Fiona Ashe
    September 20, 2021
  • Super teacher,super knowledge helps your business grow so insightful and fun

    David Garrihy Avatar David Garrihy
    June 20, 2022