Privacy Statement

Be Dynamic (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Statement explains how we collect, use, store, and safeguard your information when you interact with us — whether through our website, email, services, events, or marketing communications.

By using our services, you agree to the practices described here.

1. Definitions

Personal Data: Any information relating to an identified or identifiable individual (e.g. name, email, phone number, IP address).
Processing: Any action performed on personal data, such as collection, storage, use, sharing, or deletion.
Controller: The organisation responsible for determining the purpose and means of processing personal data (Be Dynamic).
Processor: A third party that processes personal data on our behalf.

2. What Information We Collect

We may collect and process the following categories of personal data:

Identity Data: Name, job title, company details.
Contact Data: Email address, phone number, postal address.
Technical Data: IP address, browser type, device information, cookies.
Usage Data: How you use our website, services, and digital platforms.
Marketing & Communication Data: Your preferences for receiving communications.

We only collect the minimum data necessary for the purposes outlined below.

3. How We Collect Your Data

Directly from you: via our website contact forms, email, phone, events, training sessions, or when subscribing to our newsletter.
Automatically: through cookies and analytics when you use our website.
From third parties: such as service providers or publicly available sources.

4. Purposes & Legal Basis for Processing

We process your personal data on the following bases:

Consent: e.g. when you sign up for marketing emails or WhatsApp messages.
Contractual necessity: to deliver training, consultancy, or services.
Legitimate interests: for business administration, service improvement, and client relationship management.
Legal obligation: where required to comply with laws or regulatory requirements.

5. How We Use Your Data

To respond to your enquiries and provide requested services.
To manage our client relationship and deliver contractual services.
To send you relevant marketing updates (with your consent).
To improve our website, training, and offerings through analytics.
To comply with legal obligations (e.g. tax or regulatory compliance).

6. Data Retention

We will only keep your personal data for as long as is reasonably necessary to fulfil the purposes it was collected for, including any legal, regulatory, tax, or reporting requirements.

Retention periods:

Marketing data: until you withdraw consent or unsubscribe.
Client records: up to 7 years after the end of the business relationship (for tax and audit purposes).
General enquiries: up to 2 years.

After these periods, data will be securely deleted or anonymised.

7. Data Sharing & Third-Party Processors

We do not sell or trade your personal data. We may share it with:

Service providers: IT hosting, analytics, email marketing platforms (e.g. Mailchimp), and other contractors.
Professional advisers: such as accountants, auditors, or legal advisers.
Regulatory authorities: where required by law.

All third parties are required to safeguard your data and only process it on our instructions.

8. International Transfers

Some of our service providers may be located outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards (such as EU Standard Contractual Clauses) are in place to protect your data.

9. Cookies & Similar Technologies

Our website uses cookies and similar tools to improve user experience, analyse traffic, and remember preferences.

Essential cookies: necessary for the website to function.
Analytical cookies: help us improve website performance.
Marketing cookies: track preferences for relevant advertising (if used).

You can manage cookie preferences through your browser settings.

Tracking pixels have been added to the website. These tracking pixels will allow these platforms and Be Dynamic to provide you with a personalised experience e.g. you will see ads that are relevant to you, the websites you visit and the information you look at. More information is available here

What is a cookie?

A cookie is a small text file that may be stored on your computer or mobile device that contains data related to a website you visit. It may allow a website “remember” your actions or preferences over a period of time, or it may contain data related to the function or delivery of the site. Cookies can be set by the owner of the website or in some cases by third party services the website owner allows to present other information, run content or provide other functionality such as analytics.
Further information on cookies can be found at; http://ec.europa.eu/ipg/basics/legal/cookies/index_en.htm

Collection and use of technical information
Our website bedynamic.ie uses cookies. The purpose of the cookies is to provide you with a better browsing experience and for tracking & marketing purposes. Google Analytics & Mouseflow allows us to measure and learn in aggregate how our website is being used, and to see for example, which are the most popular pages, where our visitors have come from, how our visitors move around our website e.g. search, third party website etc. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

At the entry to the website (cookie notice) and within your browser, you can choose whether you wish to accept cookies or not. Different browsers make different controls available to you and so we provide links below to popular manufacturers’ instructions on how you can do this. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use (“third party cookies”), or those from specific websites.

10. Data Security

We take appropriate technical and organisational measures to safeguard your personal data, including:

Secure servers and firewalls.
Limited access controls.
Confidentiality agreements.
Regular reviews of data protection practices.

11. Your Rights

Under GDPR, you have the right to:

Access your personal data.
Rectify inaccurate or incomplete data.
Request erasure (“right to be forgotten”).
Restrict or object to processing.
Withdraw consent at any time (for marketing or other consent-based processing).
Request data portability (transfer of data to you or another provider).

You may exercise your rights by contacting us at [insert contact email].

If you are unhappy with our handling of your data, you may lodge a complaint with the Data Protection Commission, Ireland (www.dataprotection.ie).

12. Children

Our services are not directed at children under 16. We do not knowingly collect personal data from minors.

13. Automated Decision-Making

We do not use your data for automated decision-making or profiling that produces legal or significant effects on you.

14. External Links & Social Media

Our website may contain links to external websites or social media platforms. We are not responsible for the content or privacy practices of those websites. Please check their privacy policies before sharing personal data.

15. Updates to This Policy

We may update this Privacy Statement from time to time. Changes will be published on this page with the updated effective date. If changes are significant, we will notify you directly (where possible).

16. Contact Us

If you have questions or wish to exercise your data rights, please contact us:

Be Dynamic
Email: info@bedynamic.ie
Phone: 087 8348279
Address: 14 Lios Dubhaile, Dualla, Cashel, Co Tipperary, E25VN23, Ireland