Be Dynamic Blog
Sandra also writes for Agorapulse & Tweak Your BizSEO Case Study – Bourke Consulting
The Challenge Bourke Consulting, in 2019 was a new HR company in Cork, and they faced a common problem. They were struggling to get their website noticed on Google. They approached me for my help. They wanted to improve their digital marketing plan, with a big focus...
Lost Facebook admin access? Steps on how to get back admin access to a Facebook page
Have you lost admin access to a Facebook page and have no idea what to do to get it back? The exciting news is that there is indeed a way to get back admin access to a Facebook page and here is my story. I am going to be totally honest with you here - last year I did...
COVID-19 HEALTH & SAFETY STATEMENT
UPDATED: 24 MARCH 2020 During this time of uncertainty my priority is the safety of my family and you, my valued clients. I am following the guidance of the Government, the HSE, in terms of Covid-19 specific protocols. 1. Face to face meetings are currently not an...
Should you write your LinkedIn summary in first or third person?
Do you have a LinkedIn profile? If not, you should. I am a firm believer that everyone over the age of 16 should be using LinkedIn. You might ask the question, why 16? Did you know that recruiters and colleges are looking at LinkedIn to help make decisions on...
SEO in 2019 – 3 SEO things to do NOW
SEO can be a bit of a mine field and it is changing all the time. If you want to improve your ranking, click through rates and conversions, here are 3 things you absolutely need to put in place right now to get your SEO in 2019 right. AMP (Accelerated Mobile Pages)...
Do not export your LinkedIn contacts for use on other platforms without permission
Recently I noticed someone giving [bad] advice on LinkedIn. This piece of advice was to export your LinkedIn contacts and use them to target people on other platforms like Facebook. Yes this is a real thing, you can export your contacts from LinkedIn and then import...
Are you ready for (GDPR) General Data Protection Regulations that come into effect May 2018?
As a business you need to ensure that you comply with Data Protection and in May 2018 there are new regulations coming. The General Data Protection Regulation (GDPR) is a regulation where the European Parliament, the European Council and the European Commission intend...
How to schedule a Facebook post using the Page Manager app
A lot of people cannot find the schedule feature on their Facebook page manger app. Here is a short video showing how to schedule a Facebook post using the app. The key steps are: open Facebook page manager app create your post as normal click next on the top right...
Inviting people to like your Facebook page #TheImportantStuff
Watch the short video below to find out how you can invite people that have engaged with your page content to like your page. It is an unknown feature that can come in very handy. It is really easy to invite people to like your Facebook page - here are the 5 key...
Get your SEO started with this handy SEO checklist
Are you launching a new business website and want to optimise your site for search engines yourself with a little help? Try out our starter SEO checklist. Optimising a website is much more that cramming a few keywords on the page. You need to plan your SEO to ensure...
Dear Twitter – 10000 characters, are you crazy?
You may have heard, the word on the grape vine is that Twitter is moving away from 140 characters to a whopping 10,000 characters. Here are my thoughts in a short draft letter to Twitter (FYI, this has not been sent. It is more a summing up of my thoughts) . Let me...
An email marketing quandary – are they complying with data protection?
Ever wonder if you are complying with data protection? Or have you received an emails and wondered, is that company complying with data protection? Well I had a situation this very morning so I decided to investigate and write about my experience. Where is all started...
Facebook competition case study – Why giving away the prize is never the main goal
Ok, so you are probably thinking I have lost the plot. Of course the point of a competition is about giving away a prize. Or is it? Think about it, if the only goal was to give away a prize then the competition would fail. There has to be other goals and objectives....
The CMQP of content marketing
You are probably reading the headline and wondering what on earth is CMQP. Well you will not have heard it before, it is a Sandraism (basically something I made up). In the future when it becomes big you can say you heard it here first :-). So where did it come...
How to get the best from using Pinterest? You just have to make it a bit more Pinteresting…
If you sell or market a visual product, Pinterest is the perfect platform for you. With over 70million users, it’s one of the top 5 platforms for driving quality traffic to websites. And with over 70% of the users being female, this makes it a fantastic way to...
Audio: Top tips and advice on how to use social media effectively
Last week I received a call from LMFM radio asking me to do an interview. The subject was Social Media and the importance of it today both from a personal and business perspective. How to use social media effectively in your business. I have to tell you, I was like...
Getting Started with Email Marketing? Here is your checklist
I contribute to Tweak Your Business and here is one of my contributions on the topic of email marketing: Email marketing can be a powerful medium but only in the right hands. The ability to communicate with your audience on a regular basis on a platform that is...
Top Digital Marketing Blogs – Learn from the best in the industry
I love my work, I get to meet great people up and down the country at my digital marketing training workshops. One of the most popular questions I get asked is "how do you keep up with it all". Some think I have a direct line with Google, Facebook etc. I wish. The...