Audit your website’s SEO and AI visibility, identify areas for improvement and learn how to optimise your content for both traditional search engines and AI-powered search tools.
This practical workshop is available for:
In-house training for businesses and organisations
Industry networks, business groups and professional associations
Local enterprise, education and training organisations
Groups of business owners or marketing professionals who would like to arrange a dedicated session
The training can be tailored to suit the experience level, sector and specific requirements of your group.
Contact Sandra to discuss your training needs, available dates and delivery options.
Book this practical SEO & AI Visibility course today and take the first step towards understanding what is really happening with your website’s search performance.
SEO has changed dramatically. It is no longer just about keywords and Google rankings. Today, your website needs to be easy for search engines, AI tools and real customers to understand, trust and recommend.
On this one-day SEO Bootcamp, you will cut through the noise, demystify SEO, remove the guesswork and learn what actually matters when it comes to improving your website visibility, attracting better quality traffic and turning more of that traffic into enquiries, bookings and sales.
You will learn how to:
Separate SEO fact from fiction and avoid the myths that waste time and money
Understand how search engines, AI Overviews, AI search tools and answer engines (AEO/GEO) discover and recommend content
Identify why your website may not be performing as well as it should in search results
Improve your visibility across Google Search, AI Overviews and AI-powered search experiences
Attract higher-quality website traffic from people actively looking for your products, services or expertise
Create content that demonstrates expertise, answers customer questions and supports both SEO and AI visibility
Use AI tools to support SEO research, content creation and optimisation safely and strategically
Improve website structure, content, technical performance and user experience to help both rankings and conversions
Understand the role of on-page SEO, technical SEO, local SEO, off-page SEO and AI optimisation within a modern SEO strategy
Communicate more confidently with your web developer, SEO agency or technical team
Leave with a practical SEO action plan you can implement yourself or with support from your team
This is a hands-on, practical workshop where you will work on your own website throughout the day and leave with a clearer understanding of what needs to be fixed, improved and prioritised to increase your online visibility and performance.
Please bring a laptop (not a tablet) with you so you can participate in the practical elements and gain hands-on experience using the key tools required to evaluate, optimise and plan your website’s SEO strategy.
“Sandra was really helpful in guiding me through my SEO upgrades on my website. She has a vast knowledge of everything to do with online marketing and I am looking forward to the returns on her social media marketing lessons that I am implementing right now!!
Thank you very much Sandra!!” BeOutdoors.ie
“Really enjoyed the course. Sandra was really helpful in explaining SEO tools and techniques. Would definitely recommend” Ciara Brennan, Hewlett Packard
“I wanted to thank you for the SEO Bootcamp last week – I found it incredibly informative, and although I left with a VERY long list of things to look into/deal with, it was certainly worth it.” Emily Manning, Editor Mykidstime
“Thanks for the great course yesterday. [We] had a chance this morning to review it. We appreciated the real guidelines and tools that you gave us to analyse our current position and improve on it. We have been able to put together a strategy specific to our requirements and focus on the changes that we need to implement over time. I can see how the SEO fits in with the global picture of branding and customer conversions, and how to check on the performance as a result. It is also reassuring to know that we can check in with you in the future if we have any specific queries. Again many thanks. ” Jennifer Ritchie, Timeless Sash Windows
“…really insightful day at the Bootcamp. The content was excellent – albeit a lot to take in! and the delivery was fab too.” Susan Crowe, SmarterHomeStore.com
“Sandra – thanks for a very helpful and insightful training session. Your knowledge, dedication and expertise was evident in the course content and was much appreciated.” Liam Phelan – MID Glassfibre Supplies Ltd
“It was a pleasure meeting you and l really enjoyed the SEO Bootcamp, learnt so much from it. You were absolutely great.” Tanzeela
“Just wanted to compliment you on the presentation you delivered on local search for Failte Ireland. Content was excellent and delivery on point” Majella Freelance Marketing Professional
“Sandra has a wealth of knowledge and all the tools when it came to helping us improve our google ranking. From ensuring our sitemap was correctly uploaded on our webmaster tools to identifying simple fixes on our site, Sandra has been very helpful and inspires confidence in her ability to break through the jargon that is google. We would recommend Sandra in BeDynamic to any one of our partners and clients. Also would suggest attending one of her Bootcamp courses.” Claire Grace, New Business Development Manager, Waterford Stanley Ltd part of the AGA Rangemaster Group
“Sandra was an excellent lecturer at the Digital Marketing Institute (DMI) at Ireland, sharing all her knowledge in the SEO field. She fulfilled all my expectations and lead me to find out how big this field is! She is an expert!” Fabian Alvarez Rebage, DMI Student – LinkedIn Recommendation
“I had the pleasure of meeting Sandra who was our lecturer for the SEO module at the Digital Marketing Institute’s Postgraduate Diploma in Digital Marketing. Sandra impressed all of us with her energetic style, in-depth knowledge, and engaging material, which held our interest and encouraged our enthusiasm for the subject….” Róisín Milmoe, DMI Student – LinkedIn Recommendation
“…..Feedback is always positive – she is she’s a great presenter, very engaging and very knowledgeable. Sandra is a popular trainer and consistently receives superb feedback from students. She is very organised and efficient, working well within sometimes exacting deadlines…”
Anthony Quigley, DMI Founder
“Sandra worked with us in itsa on our Website optimisation as part of the Failte Ireland Web Checkers programme. She helped to demistify the whole process of SEO and made some great suggestions on how to improve our website which lead to a huge improvement in our google ranking within a very short space of time…” Susan Reid, itsa.ie
“Hi Sandra, thanks for a super lecture, SEO was an area that as quiet confusing to me from previous classes, You managed to deliver the concept and examples in a clear manner, and there was not “jargon stuffing” that made it confusing! ” Shane DMI Student.
About me, Sandra Hennessy, your SEO & AI Visibility Trainer
Working in SEO since 2002, I am an experienced SEO practitioner and trainer with a strong track record of helping businesses improve their online visibility and achieve measurable results.
Being actively involved in SEO projects is a key part of the training approach, ensuring workshops are grounded in real-world experience rather than theory. Participants benefit from practical examples, case studies and insights from businesses that have successfully implemented SEO recommendations and achieved tangible outcomes.
All workshops are designed to be highly practical. To maximise interaction, learning and individual support, Bootcamp classes are intentionally kept small.
SEO training clients include:
Cork Chamber Skillnet – SEO Health Check June 2026
Fáilte Ireland: SEO including AEO/GEO 2026
IHF Diploma in Digital Marketing – SEO & Email Marketing Modules 2024 – 2026
Company in-house training for many private clients since 2010
Several successful SEO Bootcamps since 2015
LEO Kilkenny, LEO South Dublin, LEO Laois, LEO Tipperary, LEO Waterford, LEO Sligo, LEO Leitrim, LEO Limerick, LEO Offaly & LEO Cork City – SEO and digital marketing training programmes for SMEs
Training with a range of Skillnet and Rural Development Companies.
Lecturing for Digital Marketing Institute Diploma and Post Grad in Digital Marketing – SEO modules
Speaker Sunday Business Post SEO Masterclass
Speaker ISME Masterclass – Improve Your Online Presence
One-to-one consultancy and training
SEO service – successfully implementing SEO campaigns for SMEs throughout Ireland since 2002
Bourke Consulting, in 2019 was a new HR company in Cork, and they faced a common problem. They were struggling to get their website noticed on Google. They approached me for my help. They wanted to improve their digital marketing plan, with a big focus on their website’s SEO.
They were experts in HR, having spent many years in the field, but had recently moved back to Ireland from Canada and were at the outset of developing a presence in the Irish market. Despite their knowledge and experience, they needed to get their name out there. They knew that improving their Google ranking was a key part of this.
So, the task was clear: Help Bourke Consulting improve its digital visibility.
The Solution
The first step to transform their digital profile was to revamp the website with a focus on simplicity and functionality. By strategically planning the website navigation, we ensured a streamlined user experience, encouraging potential clients to explore the services offered by Bourke Consulting. Key pages were optimised using key usability and SEO principles to enhance their visibility on Google search results. The content was reshaped to resonate with their target client base, outlining how Bourke Consulting could address their HR needs effectively.
A detailed keyword strategy was implemented focusing on their primary search term “HR consultant cork.” This not only improved the organic search ranking but also heightened the relevance of the company’s offerings to potential clients.
The Results
Our work paid off. Bourke Consulting, over some time, achieved its no.1 spot on Google when someone searched for “hr consultant cork.” There are 3.8 million search results returned when you search for “HR Consultant Cork” and Bourke Consulting has held the top spot for many years now.
Quote from the client
“Sandra was instrumental in assisting Bourke Consulting understand the power of SEO, and through a series of strategic 1:1 session we met our goal – to achieve the no. 1 spot for HR Consultant Cork. This has been an incredibly powerful marketing tool for the business and has generated multiple successful leads. Nailing your SEO is a gamechanger, and I have Sandra to thank for that.”
Register Your Interest
Did a social media for business course with Sandra recently, couldn’t believe the amount of information I’ve learned!! She’s such an easy person to listen to and learn from, absolutely... read more recommend Sandra to anyone wanting to learn!
Sarah abbey April 2, 2024
I attended an introductory SEO "workshop", an area I used to know a lot about, but haven't been involved in for some years. It was wide-ranging with useful tools and... read more examples. A good teaching experience as Sandra was well able to handle a mixed-ability group, as well as providing great subject matter, both practical and theoretical. Thanks Sandra.
Imogen Bertin March 24, 2021
Thanks Sandra for an excellent session. I found it very interesting.I would highly recommend you to anyone who needs help with SEO, social media and marketing. Thanks again. Maria
Maria O'Dwyer March 29, 2021
I have attended a number of training sessions with Sandra over the last few months through Tipperary Local Enterprise Office. I have found them all very beneficial. I now understand... read more more about Social Media platforms and have become more confident in using them to help grow my business. It was most definitely time well spend and the hands on elements are excellent. It is easier to understand by doing rather than just being told what to do. Thanks so much Sandra for the excellent training.
Louise Walsh April 13, 2021
Really enjoyed the morning online group session with Sandra- it’s not something I’m used to and Sandra made it easy and very informative - I will certainly be... read more doing more after this experience.
Ryan Design Boutuque March 24, 2021
I hired Sandra Hennessy of Be Dynamic to provide SEO consultancy for my new website. Through a series of one-to-one consultations, she patiently walked me through the steps that optimise... read more that my website for search engines. She presented the technical content in a way that made it easy to understand. Sandra was also very generous in her offer of follow-up support. She is extremely knowledgable about SEO and I highly recommend her.
Fiona Ashe September 20, 2021
I've just finished group training with Sandra on SEO and it was fantastic...I learned so much about how to make our website better and look forward to putting all our... read more Sandra's tips into action. Thanks again and highly recommend
Conor Kerley June 25, 2021
Thank you very much Sandra for a great insight into E-Commerce SEO and its implementation for my website.... Great Course - Highly Recommend - Terry - Hilltoptreks.
Terry Lambert March 19, 2021
very informative and well delivered!
Simona Herbaj April 15, 2022
An SEO workshop with Sandra is a valuable way to not only improve your skills but to also learn new things in a fun, inclusive and safe environment. My SEO... read more knowledge is growling slowly but surely and I felt very comfortable with Sandra to ask questions and really read things out. Thanks you Sandra!! Aoife Redmond
Redmond Photography January 25, 2023
Sandra delivers training in a manner that is easy to stay engaged, I hear her voice when I am putting training into practice. Looking forward to attending more of... read more Sandra's training. Connection is key.
Natasha Connolly July 5, 2022
This morning I had the privilege to attend Sandra's E-commerce SEO Masterclass. This was the second time I have attended Sandra's classes. First and foremost, she is an... read more excellent teacher. With permission, Sandra uses attendees own websites as teaching examples so if you want to know what your ranking in Google looks like, you'll see it. She offers tips and tools to demonstrate how to engage in your own analysis but more importantly, talks you through the data analysis - what you're looking at, what it means, and how you can optimise areas of your website/webpages that need to be tweaked to enhance SEO/conversion etc. Whether it's strengthening you H1 heading, being strategic with your keywords or compressing an image, Sandra's focus is to assist you with building and driving your e-commerce business. I highly recommend Sandra and I will definitely be coming back to enlist in more classes/course in the future. Thank you Sandra!
M F August 6, 2021
Sandra is a wealth of knowledge and her passion and experience in this area really shows during her courses. I would highly recommend any business doing a course with... read more her.
Andree Walkin May 26, 2022
I have attended a few course delivered by Sandra Hennessy, the latest being a Chat GPT course. I absolutely love Sandra's style and method of teaching. She works with students... read more in real time to show applications and uses for Chat GPT. I have since used Chat GPT to create new blog content for our website, improve existing content, improve and create new SEO rich product descriptions for the website, craft content for award applications, create social media posts, improve an award application and even plan a recent family trip itinerary. Cannot recommend Sandra enough! I always come away from her courses with a toolkit that helps me run elements of my small business quicker, cleaner and easier!!!
Caitriona Cullen April 2, 2024
I recently completed 2 of Sandra’s courses in planning & marketing and I cannot emphasis enough how helpful it has been. It really has given me so many tools to... read more do better, feel confident & empowered to plan & develop effective marketing strategies, Thanks Sandra! Will definitely be on another course soon.
Orlagh O'Reilly-Byrne March 2, 2025
Brilliant SEO course. It's an excellent bootcamp where you get to dive into your own website and get great feedback and an action plan to start implementing what you learn.... read more Would definitely recommend. Sandra definitely knows all things SEO!
Kate McQuillan July 2, 2024
Thank you Sandra for all your tips and advice, I learned on your SEO masterclass. I now have a much better understanding of where to start improving my website. This... read more course was very informative and practical and I now have lots of ideas to use in the future.
Moira O'Toole April 15, 2022
I thoroughly enjoyed the class with Sandra. She delivers loads of useful information with clarity and takes the time to answer participants questions. I would recommend the course and would... read more attend one of Sandras courses again.
Woodlands Health-Centre May 23, 2022
I recently completed an Instagram training programme online with Sandra. I really found her teaching method clear and informative with easy to follow direction and instruction, her knowledge in this... read more field is expert and I am looking forward to some more training I have booked through my Local Enterprise office, as a small business owner this can be a minefield and a maze to navigate solo - Sandra really did pack in a lot of info in 3 hours, I highly recommend if you are not totally comfortable in the world of Instagram to book in with her on one of these courses!
Lorna Doorley April 2, 2024
With graphic platforms advancing at warp speed, it was a no brainer to sign up for the recent Canva Advanced presentation. Digital marketing trainer and consultant Sandra Hennessy from... read more Be:Dynamic was our online trainer for the session... and what a session! Sandra is an outstanding presenter who knows her area of expertise inside out. My knowledge increased a hundred-fold and I came away with my head full of new ideas. (Yep, we got a fantastic slide deck as well to consult any time we need a quick refresher).
Many thanks to LEO Leitrim for organising this webinar and huge kudos to Sandra for putting the awesome presentation together. A dynamic delivery from Be:Dynamic!
Eoghan Egan April 2, 2024
SEO training with Sandra was excellent. Sandra packs a lot of information into a short time period making great use of everyone's time. The organisation and follow up... read more resources were excellent. Sandra has cracked the code on how to deliver training over Zoom that is as good real life.
Frances O'Reilly March 24, 2021
Sandra was really helpful in guiding me through my SEO upgrades on my website. She has a vast knowledge of everything to do with online marketing and I am looking... read more forward to the returns on her social media marketing lessons that I am implementing right now!!
Thank you very much Sandra!!
Be Outdoors September 28, 2022
Having attended two courses to date, Sandra has a great way of making very technical details understandable and also showing the value of how small changes can have a big... read more impact. Very engaging courses and participative.
The Laughing Nellie June 25, 2021
Thanks so much for the SEO session Sandra! I've sort of heard of a lot of this stuff over the years but never really 'got' it as an integral thing... read more - now I see it much clearer and actually know what to do. It is amazing. You are a superstar!
Stephen O'Sullivan April 1, 2025
In the realm of digital marketing, where strategies evolve at the speed of light, finding a course that not only keeps pace but leads the charge is invaluable. Sandra's Digital... read more Marketing course stands out as a beacon of knowledge, innovation, and practicality in this dynamic landscape.
From the outset, Sandra's expertise shines through. Her deep understanding of digital marketing fundamentals coupled with her ability to dissect complex concepts into digestible chunks makes learning an absolute pleasure. Sandra's course caters to all levels of expertise. Highly recommend Sandra and the program, Five Stars! Sinead O'Neill Consulting
Sinead O'Neill April 2, 2024
Super teacher,super knowledge helps your business grow so insightful and fun
David Garrihy June 20, 2022
I recently attended a SEO Bootcamp given by Sandra Hennessy of Be Dynamic. This was a very informative bootcamp and I came away from the day with a list of... read more actions that I have to implement to improve my website’s SEO! It was a very interactive course with Sandra taking a close look at all our websites, reviewed them all with various SEO tests and advising how we could improve. I knew a small bit about SEO before the bootcamp but am much more confident about it now. The content of the course was well structured and the techniques used by Sandra were very well explained and easy to follow. And Sandra dealt with all our questions in her stride! All in all an extremely useful and practical bootcamp! I will now be confident in applying what I learnt to my website and where I can’t, I now understand what (and why!) I should be asking my web developers to do! Feargal c/o The Ennis Bookshop
Sarah abbey
Imogen Bertin
Maria O'Dwyer
Louise Walsh
Ryan Design Boutuque
Fiona Ashe
Conor Kerley
Terry Lambert
Simona Herbaj
Redmond Photography
Natasha Connolly
M F
Andree Walkin
Caitriona Cullen
Orlagh O'Reilly-Byrne
Kate McQuillan
Moira O'Toole
Woodlands Health-Centre
Lorna Doorley
Eoghan Egan
Frances O'Reilly
Be Outdoors
The Laughing Nellie
Stephen O'Sullivan
Sinead O'Neill
David Garrihy
Feargal O Dulaing