SEO Training in Dublin – Very Practical Workshop

On this one-day SEO training course you will:

• Audit your website SEO and leave with an action plan
• Learn how you can save money on outsourcing your SEO because you will have the skills, knowledge and tools to be able to implement your own website optimisation project
• Understand that SEO is a mix of technical skills and marketing skills
• Be able to communicate effectively with your SEO and technical team if you wish to outsource
• Learn how to improve your SEO and search click-through rate by using schema mark-up and well-cultivated meta data.

SEO is evolving all the time and it is important that you understand the core elements of an SEO strategy before taking the plunge.

1. Planning: this module will help you to plan your SEO project and understand how website structure, usability, accessibility etc. plays a big part in SEO. Did you know that every action the user takes (click-through rate, time on page etc) sends signals to the search engine about the relevance of your website to the search that has been completed?
2. Evaluating: during the course you will be evaluating your own website SEO using a range of free & low-cost online tools. Google Search Console (GSC) & Google Analytics (GA) set-up will be required for the day and assistance can be provided to assist with this if needed.
3. On-page SEO: you will learn how to research your target keywords and how to optimise the on-page elements. Using AI for SEO tasks. 
4. Local SEO: you will learn how to achieve a better ranking for local and geographically relevant searches.
5. Off-page SEO: this module will take you through why content is king and how content can help increase the quality of your inbound links.  We will explore what type of content will work for your audience and how to use content marketing to aid with your website SEO.
6. Technical SEO: ever heard of Core Web Vitals and why they are important for SEO?  Learn about the key elements of technical SEO and how to improve the technical performance of your website.
7. Analysis: analysing your website SEO campaign is extremely important so you can continue to refine your SEO. Learn about a great range of free and low-cost tools that can be used for monitoring and reporting your SEO performance.

Want to talk to me before signing up?  Please email me at shennessy@bedynamic.ie or register your interest via the enquiry form. 

“Sandra was really helpful in guiding me through my SEO upgrades on my website. She has a vast knowledge of everything to do with online marketing and I am looking forward to the returns on her social media marketing lessons that I am implementing right now!!
Thank you very much Sandra!!”
BeOutdoors.ie 

“I recently attended an SEO Bootcamp [2022] given by Sandra Hennessy of Be Dynamic. This was very informative and I came away from the day with a list of actions that I have to implement to improve my website’s SEO! It was a very interactive course with Sandra taking a close look at all our websites, reviewing them all with various SEO tests and advising how we could improve. I knew a small bit about SEO before but am much more confident about it now. The content of the course was well structured and the techniques used by Sandra were very well explained and easy to follow. And Sandra dealt with all our questions in her stride! All in all an extremely useful and practical session! I will now be confident in applying what I learned to my website and where I can’t, I now understand what (and why!) I should be asking my web developers to do!
Feargal c/o The Ennis Bookshop

“Really enjoyed the course. Sandra was really helpful in explaining SEO tools and techniques. Would definitely recommend”
Ciara Brennan, Hewlett Packard

“I wanted to thank you for the SEO Bootcamp last week – I found it incredibly informative, and although I left with a VERY long list of things to look into/deal with, it was certainly worth it.”
Emily Manning, Editor Mykidstime

“Thanks for the great course yesterday. [We] had a chance this morning to review it. We appreciated the real guidelines and tools that you gave us to analyse our current position and improve on it. We have been able to put together a strategy specific to our requirements and focus on the changes that we need to implement over time. I can see how the SEO fits in with the global picture of branding and customer conversions, and how to check on the performance as a result. It is also reassuring to know that we can check in with you in the future if we have any specific queries. Again many thanks. ”
Jennifer Ritchie, Timeless Sash Windows

“…really insightful day at the Bootcamp. The content was excellent – albeit a lot to take in! and the delivery was fab too.”
Susan Crowe, SmarterHomeStore.com

“Sandra – thanks for a very helpful and insightful training session. Your knowledge, dedication and expertise was evident in the course content and was much appreciated.”
Liam Phelan – MID Glassfibre Supplies Ltd

“It was a pleasure meeting you and l really enjoyed the SEO Bootcamp, learnt so much from it. You were absolutely great.” Tanzeela

“Just wanted to compliment you on the presentation you delivered on local search for Failte Ireland. Content was excellent and delivery on point”
Majella Freelance Marketing Professional

“Sandra has a wealth of knowledge and all the tools when it came to helping us improve our google ranking. From ensuring our sitemap was correctly uploaded on our webmaster tools to identifying simple fixes on our site, Sandra has been very helpful and inspires confidence in her ability to break through the jargon that is google. We would recommend Sandra in BeDynamic to any one of our partners and clients. Also would suggest attending one of her Bootcamp courses.”
Claire Grace, New Business Development Manager, Waterford Stanley Ltd part of the AGA Rangemaster Group

“Sandra was an excellent lecturer at the Digital Marketing Institute (DMI) at Ireland, sharing all her knowledge in the SEO field. She fulfilled all my expectations and lead me to find out how big this field is! She is an expert!”
Fabian Alvarez Rebage, DMI Student – LinkedIn Recommendation

“I had the pleasure of meeting Sandra who was our lecturer for the SEO module at the Digital Marketing Institute’s Postgraduate Diploma in Digital Marketing.  Sandra impressed all of us with her energetic style, in-depth knowledge, and engaging material, which held our interest and encouraged our enthusiasm for the subject….”
Róisín Milmoe, DMI Student – LinkedIn Recommendation

“…..Feedback is always positive – she is she’s a great presenter, very engaging and very knowledgeable. Sandra is a popular trainer and consistently receives superb feedback from students. She is very organised and efficient, working well within sometimes exacting deadlines…”
Anthony Quigley, DMI Founder

“Sandra worked with us in itsa on our Website optimisation as part of the Failte Ireland Web Checkers programme. She helped to demistify the whole process of SEO and made some great suggestions on how to improve our website which lead to a huge improvement in our google ranking within a very short space of time…”
Susan Reid, itsa.ie

“Hi Sandra, thanks for a super lecture, SEO was an area that as quiet confusing to me from previous classes, You managed to deliver the concept and examples in a clear manner, and there was not “jargon stuffing” that made it confusing! ”
Shane DMI Student.

REGISTER YOUR INTEREST  

About me Sandra Hennessy,  your SEO Trainer

I have worked in SEO since 2002 and I am a successful SEO practitioner and trainer. I believe it is important that I am a practitioner as this allows me to bring you real examples of similar-sized businesses that have implemented my recommendations and seen real results.

All workshops are extremely practical.  This is extremely important to me and this is why I always keep my Bootcamp classes small.  I am proud to have delivered SEO training and lectures for a large range of clients including:

• Lecturing Irish Times Diploma in Digital Marketing – SEO modules, Email Marketing & Social Media
• Company in-house training for many private clients from 2012 – 2022.
• Several successful SEO Bootcamps from 2015 to 2023
• Cork Chamber Skillnet – 4-week digital marketing programme
• Digital Marketing Module of Certificate in SME Management Marketing and Sales with Griffith College and ISME
• In-house company training for Irish Times Training
• LEO Kilkenny, LEO South Dublin, LEO Laois, LEO Tipperary, LEO Waterford & LEO Cork City – SEO and digital marketing training programmes for SMEs
• Training with a range of Skillnets and Rural Development Companies.
• Mentoring Enterprise Ireland clients
• Lecturing for Digital Marketing Institute Diploma and Post Grad in Digital Marketing – SEO modules
• Speaker Sunday Business Post SEO Masterclass
• Speaker ISME Masterclass – Improve Your Online Presence
• In-house company training with private clients
• One-to-one consultancy and training
• SEO service – successfully implementing SEO campaigns for SMEs throughout Ireland since 2002

Want to talk to me before signing up?  Please email me at shennessy@bedynamic.ie or register your interest via the enquiry.

The Challenge

Bourke Consulting, in 2019 was a new HR company in Cork, and they faced a common problem. They were struggling to get their website noticed on Google. They approached me for my help. They wanted to improve their digital marketing plan, with a big focus on their website’s SEO.

They were experts in HR, having spent many years in the field, but had recently moved back to Ireland from Canada and were at the outset of developing a presence in the Irish market. Despite their knowledge and experience, they needed to get their name out there. They knew that improving their Google ranking was a key part of this.

So, the task was clear: Help Bourke Consulting improve its digital visibility.

The Solution

The first step to transform their digital profile was to revamp the website with a focus on simplicity and functionality. By strategically planning the website navigation, we ensured a streamlined user experience, encouraging potential clients to explore the services offered by Bourke Consulting. Key pages were optimised using key usability and SEO principles to enhance their visibility on Google search results. The content was reshaped to resonate with their target client base, outlining how Bourke Consulting could address their HR needs effectively.

A detailed keyword strategy was implemented focusing on their primary search term “HR consultant cork.” This not only improved the organic search ranking but also heightened the relevance of the company’s offerings to potential clients.

The Results

Our work paid off. Bourke Consulting, over some time, achieved its no.1 spot on Google when someone searched for “hr consultant cork.” There are 3.8 million search results returned when you search for “HR Consultant Cork” and Bourke Consulting has held the top spot for many years now.

Quote from the client

“Sandra was instrumental in assisting Bourke Consulting understand the power of SEO, and through a series of strategic 1:1 session we met our goal – to achieve the no. 1 spot for HR Consultant Cork. This has been an incredibly powerful marketing tool for the business and has generated multiple successful leads. Nailing your SEO is a gamechanger, and I have Sandra to thank for that.”