Online SEO Bootcamp Training Programme

Learn how to generate better quality website visitors and increase sales leads with this highly practical online SEO training programme. 2 x half days delivered online using Zoom.

Time: 9.30am – 12.30pm




Location: Zoom

Cost: €100 per person attending (special rate until 01 Sept 2020 – usually €150).  Group offers available.  Groups kept small (max 10 participants) to ensure an optimum learning environment for all attendees. 

UNSURE?  Call Sandra 087 8348279 or email to book or to discuss if this is the right course for you.

Non-refundable if cancelled within 5 working days of the workshop.

Do you want to achieve a batter search engine ranking?  Do you want to learn how you can increase your search engine click through rate by up to 30%. In this online SEO training programme you will learn how to generate better quality website visitors from search engines and more sales leads.

Book this SEO training course today, it is your first step to:

  • getting a better search engine ranking
  • generating higher quality web traffic
  • converting more website sales and leads
  • being able to communicate more effectively with your technical / SEO team

Get tips and advice from our experienced trainer Sandra Hennessy, who is a practitioner as well as a trainer which means she will give you tips and advice on proven techniques.

This is a practical course where you will leave with a detailed action plan which will identify what you have complete and what needs to be completed by you and/or your SEO team.

Want to talk to us before signing up?  Please call Sandra directly on 087 8348279 or fill in the enquiry form on the right.  




On this one day online SEO bootcamp training course you will:

  • Learn how you can save money on outsourcing your SEO because you will have the skills, knowledge and tools to be able to implement your own website optimisation project.
  • Understand that SEO is a mix of technical skills and marketing skills.
  • Be able to communicate effectively with your SEO and technical team if you wish to outsource.
  • Learn how to improve your SEO and search click through rate by using structured data mark-up.
  • Have access to a range of tool that will enable you to manage and monitor your SEO campaign to ensure its success

Learn the 5 key steps to getting a page one ranking in search engines like Google.

  1. Planning: this module will help you to plan your SEO campaign an understand how website structure, usability, accessibility etc.  plays a big part in SEO.
  2. Evaluating: during this module you will be evaluating your own website optimisation using a range of free online tools (Google Search Console (GSC) set up will be required and assistance will be provided prior to the course to assist you will setting GSC up and submitting your sitemap)
  3. On-page SEO: you will learn how to research your target keywords and how optimise the on-page elements.
  4. Off-page SEO: this module will take you though why content is king.  We will explore what type of content will work for your audience and how to use content marketing to aid with your website SEO.
  5. Analysis: analysing your website SEO campaign is extremely important so you can continue to refine your on-page and off-page SEO. Learn about a great range of tools that can be used to aid with this including Google analytics, Moz etc

    SEO is evolving all the time and it is important that you understand the core elements of a SEO strategy before taking the plunge.

    Want to talk to us before signing up?  Please call Sandra directly on 087 8348279 OR fill in the enquiry form on the right.  


    “Thanks for the great course yesterday. [We] had a chance this morning to review it. We appreciated the real guidelines and tools that you gave us to analyse our current position and to improve on it. We have been able to put together a strategy specific to our requirements and focusing on the changes that we need to implement over time. I can see how the SEO fits in with the global picture of branding and customer conversions, and how to check on the performance as a result. It is also reassuring to know that we can check in with you in the future if we have any specific queries. Again many thanks. ”  Jennifer Ritchie, Timeless Sash Windows – April 2018

    “…really insightful day at the Bootcamp. The content was excellent – albeit a lot to take in! and the delivery was fab too.”
    Susan Crowe, – April 2018

    “Sandra – thanks for a very helpful and insightful training session. Your knowledge, dedication and expertise was evident in the course content and was much appreciated.”   Liam Phelan – MID Glassfibre Supplies Ltd

    “I wanted to thank you for the SEO Bootcamp last week – I found it incredibly informative, and although I left with a VERY long list of things to look into/deal with, it was certainly worth it.” Emily Manning, Editor Mykidstime

    “It was a pleasure meeting you and l really enjoyed the SEO Bootcamp, learnt so much from it. You were absolutely great.” Tanzeela

    “Really enjoyed the course. Sandra was really helpful in explaining SEO tools and techniques. Would definitely recommend”  Ciara Brennan, Hewlett Packard

    “Just wanted to compliment you on the presentation you delivered on local search for Failte Ireland. Content was excellent and delivery on point”   Majella Freelance Marketing Professional

    “Sandra has a wealth of knowledge and all the tools when it came to helping us improve our google ranking. From ensuring our sitemap was correctly uploaded on our webmaster tools to identifying simple fixes on our site, Sandra has been very helpful and inspires confidence in her ability to break through the jargon that is google. We would recommend Sandra in BeDynamic to anyone of our partners and clients. Also would suggest attending one of her bootcamp courses.”   Claire Grace, New Business Development Manager, Waterford Stanley Ltd part of the AGA Rangemaster Group

    “Sandra was an excellent lecturer at the Digital Marketing Institute (DMI) at Ireland, sharing all her knowledge in the SEO field. She fulfilled all my expectations and lead me to find out how big this field is! She is an expert!”  Fabian Alvarez Rebage, DMI Student – LinkedIn Recommendation

    “I had the pleasure of meeting Sandra who was our lecturer for the SEO module at the Digital Marketing Institute’s Postgraduate Diploma in Digital Marketing.  Sandra impressed all of us with her energetic style, in-depth knowledge, and engaging material, which held our interest and encouraged our enthusiasm for the subject….” Róisín Milmoe, DMI Student – LinkedIn Recommendation

    “…..Feedback is always positive – she is she’s a great presenter, very engaging and very knowledgeable. Sandra is a popular trainer and consistently receives superb feedback from students. She is very organised and efficient, working well within sometimes exacting deadlines…” Anthony Quigley, DMI Founder

    “Sandra worked with us in itsa on our Website optimisation as part of the Failte Ireland Web Checkers programme. She helped to demistify the whole process of SEO and made some great suggestions on how to improve our website which lead to a huge improvement in our google ranking within a very short space of time…” Susan Reid,

    “Hi Sandra, thanks for a super lecture, SEO was an area that as quiet confusing to me from previous classes, You managed to deliver the concept and examples in a clear manner, and there was not “jargon stuffing” that made it confusing! ” Shane DMI Student.




    About Your Trainer Sandra Hennessy

    Sandra has worked in SEO since 2002 and is a successful SEO practitioner and trainer. Sandra is proud to deliver SEO lectures and training workshops for a large range of clients including:Sandra Hennessy Digital Marketing & SEO Trainer

    • Lecturing Irish Times Diploma in Digital Marketing – SEO modules, Email Marketing & Social Media
    • Cork Chamber Skillnet – 4 week digital marketing programe
    • Digital Marketing Module of Certificate in SME Management Marketing and Sales with Griffith College and ISME
    • In-house company training for Irish Times Training
    • LEO Kilkenny, LEO South Dublin, LEO Laois, LEO Waterford & LEO Cork City – SEO and digital marketing training programmes for SMEs
    • Mentoring Enterprise Ireland clients
    • Lecturing for Digital Marketing Institute Diploma and Post Grad in Digital Marketing – SEO modules
    • Speaker Sunday Business Post SEO Masterclass
    • Speaker ISME Masterclass – Improve Your Online Presence
    • In-house company training with private clients
    • One to one consultancy and training
    • SEO service – successfully implementing SEO campaigns for SME’s throughout Ireland since 2002

    Talk to Sandra on 087 8348279 or email her on 


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