In the first part of this article, we looked at the initial considerations when it comes to hiring a web developer or development agency. Issues such as internal management, industry expertise and the value of a solid CMS were all covered in part one. We’ll complete our assessment now and analyse five more vital issues [...]
Tag Archives: SEO
I’m a fan of outsourcing. If there’s something I can’t do or I know someone can do better than me, I’ll always outsource it to a specialist. From tax returns to a car valet, I call the experts and am happy to pay for a quality service. The realisation has hit many SMEs in the [...]
If you’re sick of listening to me at this stage, not to worry! This week, I’ll be taking my inspiration from all over the world and finding articles which I know you’ll want to read. See below for my top 5 from the online marketing world so far in August 2012 1. I am a big fan [...]
If you own, run or manage a hotel, you don’t need me to tell you business is tough. There is probably no other industry sector that fights it out on the online battle field more than hotels and hospitality providers. For the hotel, the Internet is the marketplace and the industry has been revolutionised by [...]
People first, machines second (why you must always focus on the visitors to your site and not the search engines that get them there)
Google’s SEO guru, Matt Cutts has recently commented on the fact that Google is changing its algorithm to guard against websites are that are over optimised. You could say that it’s an attempt by Google to get back to the original spirit of the Internet. It’s all about information, giving the person who logs on [...]
While focussing on the mechanics of your SEO strategy is all important, businesses must realise that even though metadata is a technical term, it is still all about people. Since the dawning of the Internet, the rush has always been to get to the first page. Marketing folk have told SMEs how vital it is [...]
Happy New Year. Its time to make those all important plans for the next 12 months(if they are not already done), before you do check out the below list of 25 questions you should ask yourself before deciding on your SEO strategy.
A quirky way to introduce you to SEO tips & advice, from a slightly whacky Irish SEO to you. Merry Christmas.
If you are listed on page one in the search engines for your target search terms, well done. You now need to ensure that your listing gets clicked. While statistics show that most searchers will click on the top listings there are still many listings on page 1 and you need yours to stand out. Here are [...]
Here is a list of some useful tools that may come in handy with your online marketing, all are either free or very low cost. There is an additional list available on a previous blog post – Some great free online tools for you to try Sweet Captcha – ever wondered what the security code that you [...]