by Sandra Hennessy | 12th Nov 2012 | LinkedIn
Since its launch in 2003 LinkedIn has become the largest professional network and is an excellent way for business to business networking. But are you using it to generate leads? From out-of-date profiles to unclear strategy, people have been misusing LinkedIn...
by Sandra Hennessy | 31st Oct 2012 | Website Conversions
We’ve got a new toy in the office. Mouseflow is a new tool that allows you to see what your users are doing on your site. From capturing videos of their mouse movements to generating heatmaps, we’re talking the real nitty-gritty here. We’re excited about this one… Now...
by Sandra Hennessy | 14th Oct 2012 | Copywriting
It’s no secret that creating quality web content is the secret to running a good website. If you’re looking at your analytics or web numbers and wondering why people are not spending much time on your site or indeed are taking one look at your home page and running –...
by Sandra Hennessy | 28th Sep 2012 | General Information
Hi folks Just a brief note to let you know about my slight shift in direction. I’m rebranding Dynamic Web Marketing to Be Dynamic. I’ve chosen to focus on training people in both groups and one-to-one on SEO, social media and online marketing techniques and practice....
by Sandra Hennessy | 2nd Sep 2012 | Copywriting
I’m a fan of outsourcing. If there’s something I can’t do or I know someone can do better than me, I’ll always outsource it to a specialist. From tax returns to a car valet, I call the experts and am happy to pay for a quality service. The realisation has hit many...