I contribute to Tweak Your Business and here is one of my contributions on the topic of email marketing:
Email marketing can be a powerful medium but only in the right hands. The ability to communicate with your audience on a regular basis on a platform that is probably still the most popular in business today, is very appealing. But how do you know if you’re getting it right? If you’re tackling email marketing for the first time, we’ve compiled a checklist that will help you with the planning for your upcoming email marketing project. Read more …