Have you considered running a Facebook competition but unsure if it will give you a return.  Read about how www.marreybikes.com an online bike shop made a success of their recent Facebook competition.

facebook competition case study

Facebook Competition Goals:

  1. Build their fan base with people who are interested in cycling and bike products
  2. Create awareness of their brand and product range and their new website
  3. Build their email marketing database


How they did it?

  1. Created a competition using Shortstack app.  This is a third party application that allows for easy management of your competitions (read my article on why you should consider using a third party app) and easy integration of email marketing data collection and complies with Facebook’s competition guidelines.
  2. Picked a prize that would attract the right people to their Facebook page to enter the competition – the prize was Giant Bike
  3. Asked entrants a question where they had to visit the Marrey Bike website to locate the answer.
  4. The app randomly picked the winner.
  5. They made contact with the winner and awarded the prize to them.  They took the opportunity to post a picture of the winner picking up their prize to build credibility and trust (with so many fake competitions out there users sometimes wonder if anyone wins – the picture allowed them to show the winner happily picking up their prize)


The successes:

  1. They received 146 entries and a large % of these signed up for their eNewsletter
  2. Over 350 new Facebook fans
  3. The winner decided that they didn’t want the bicycle that was being offered.  They decided to upgrade to a bike worth twice the price and they paid the difference.
  4. In the end the competition cost them noting and they made a nice few €€€ with the upgrade