Have you considered running a Facebook competition but unsure if it will give you a return. Read about how www.marreybikes.com an online bike shop made a success of their recent Facebook competition.
Facebook Competition Goals:
- Build their fan base with people who are interested in cycling and bike products
- Create awareness of their brand and product range and their new website
- Build their email marketing database
How they did it?
- Created a competition using Shortstack app. This is a third party application that allows for easy management of your competitions (read my article on why you should consider using a third party app) and easy integration of email marketing data collection and complies with Facebook’s competition guidelines.
- Picked a prize that would attract the right people to their Facebook page to enter the competition – the prize was Giant Bike
- Asked entrants a question where they had to visit the Marrey Bike website to locate the answer.
- The app randomly picked the winner.
- They made contact with the winner and awarded the prize to them. They took the opportunity to post a picture of the winner picking up their prize to build credibility and trust (with so many fake competitions out there users sometimes wonder if anyone wins – the picture allowed them to show the winner happily picking up their prize)
- They received 146 entries and a large % of these signed up for their eNewsletter
- Over 350 new Facebook fans
- The winner decided that they didn’t want the bicycle that was being offered. They decided to upgrade to a bike worth twice the price and they paid the difference.
- In the end the competition cost them noting and they made a nice few €€€ with the upgrade