Be Dynamic Blog
Sandra also writes for Agorapulse & Tweak Your BizTop Digital Marketing Blogs – Learn from the best in the industry
I love my work, I get to meet great people up and down the country at my digital marketing training workshops. One of the most popular questions I get asked is "how do you keep up with it all". Some think I have a direct line with Google, Facebook etc. I wish. The...
Twitter analytics now available to all
Today Twitter announced that they are [finally] making their analytics available to everyone. Previously to access your Twitter analytics you had to use Twitter Cards and/or run some Twitter advertising. Rolling them out to all is long overdue and I am sure you...
Facebook Bans “Like Gating”
Only 2 days after publishing my article on the "Top 4 reasons to use a 3rd party app to run your Facebook competitions" Facebook has announced some Policy changes. From the 05th November 2014 you will NOT be able to incentivise people liking your page. This means...
Top 4 reasons to use a 3rd party app to run your Facebook competitions
A year ago Facebook lifted the requirement to use a 3rd party application to run a competition/promotion. This means that you can run promotions on your Page Timeline (NOT A PERSONAL TIMELINE). You can continue to use an app is you wish. The new T&C's allow you...
Goodbye Google Authorship
News hot of the press regarding Google Authorship . Google is removing the profile photo and circle count from its listings. This was announced yesterday in Google + by John Mueller . This move it to apparently to simplify the Google authorship listings...
My journey to Be Dynamic – how I found my way into digital marketing & SEO
As you may (or may not) know, I deliver a lot of digital marketing training workshops all around the country. On my travels I get to meet lots of great people. Questions I am asked quite often are "How did you end up in digital marketing?" and "What is your...
My boss just doesn’t get Facebook – 5 common Facebook myths and misconceptions
If it’s your job to get the most from Facebook for your brand or business, you may be used to hearing common Facebook myths and perceptions. Like any other marketing tool, getting the best from Facebook requires time and energy and a long term plan. So, if your boss...
Twitter Etiquette …. do’s , donts and my very own guilty secret
Are you new to Twitter and unsure about Twitter etiquette? Etiquette on social media platforms is something I’m always asked about and Twitter can be a real minefield. In truth, one rule doesn’t fit all but I hope you find the seven tips below useful. And today,...
Facebook Competition Casestudy: Running a successful Facebook competition
Have you considered running a Facebook competition but unsure if it will give you a return. Read about how www.marreybikes.com an online bike shop made a success of their recent Facebook competition. Facebook Competition Goals: Build their fan base with...
Redeveloping your website? Need a website brief template?
Are you considering redeveloping your website in 2014 and unsure where to start? Download the below website brief template document to ease you into it. This easy to use template provides you with the core sections you need to complete to be able to brief your web...
A whistle-stop guide for the web content wannabe – the five basics of web content writing
Another great post from Diarmuid O'Connell - O'Connell Copy. If you’ve been tasked with writing the web content for your website, it can be a little daunting. Up to now, your writing may have been limited to reports and policy guidelines or even the odd sales or admin...
Top 5 Facebook questions asked by small businesses
Facebook is an ever-growing platform with over 1.2 billion people with an account with over 665m daily active users and 751million active mobile users. There are real opportunities for small businesses to increase their brand visibility and reach people they never had...
Content marketing tips – four things to remember when you start creating online content
On our digital marketing training courses, we find that the same questions are cropping up all the time. And one of the most popular is… I know content marketing is important but…how do I create interesting content that will get traffic and ultimately get leads and...
Ghost blogging need not be scary
Another great guest post from Diarmuid O'Connell The digital world has ensured we are all a whole lot busier. And while a content marketing strategy including regular blogging sounds like a great idea– is it something you can commit to? Step forward the ghost-writer...
Facebook #hashtags, here’s the low down
So Facebook has just launched #hashtags, whether you think this is a positive or negative move they are here to stay. They have not been fully rolled out yet so don’t worry if you have started using them and they are not working. Want to know more. Here are the top...
Tourism businesses – creating your content marketing plan for the next 6 months
If Tourism is your business, you know all about seasonality and planning. In high season, you don’t have time to think and you are either relieved that all your planning and preparation is paying off or you’re like the majority of us. …we plan a little during slow...
What to look for when hiring a web developer? PART 2
In the first part of this article, we looked at the initial considerations when it comes to hiring a web developer or development agency. Issues such as internal management, industry expertise and the value of a solid CMS were all covered in part one. We’ll complete...
What to look for when hiring a web developer? PART 1
It’s January and if you’re considering a redesign of your website, you’re not alone. A lot of people use January to plan their website revamp. This is not a straightforward task and it often includes writing their brief, trawling through tenders and awarding the...